Benchmark
It’s important before undertaking any CRO activity that we benchmark performance to understand what your current performance is to ensure we’re evolving our strategy and meeting your objectives.
Measure
We implement event tracking and heat mapping to understand the pain points across your Shopify store, and measure the effectiveness of our testing approach.
Audit
We audit your site to understand pages and parts of your site that users are dropping out of, focusing on exit pages, low engagement points and opportunities to optimise performance.
Roadmap
Once we have a set of potential actions, we create a testing roadmap which looks to maximise opportunity and create a fair testing strategy.
Testing
We implement A/B tests and multivariate tests against a control variant to understand the impact of changes against your current site.
Reporting
We deliver detailed reports on CRO test results, suggesting actions and next steps. We report mid-campaign and post-test, using a roadmap to assess individual test effectiveness and overall site impact.
Tool Agnostic
At B2 we’re tool agnostic. We have a partnership with several industry leaders in CRO tools but ensure we’re recommending the best CRO tool for your individual needs.
Heatmapping
We look to use heatmapping tools to understand pain points on specific pages to try and highlight areas we need to improve.
Event Tracking
Before starting any split test we always look to implement event tracking to understand user behaviour and measure the success of any tests.
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