Shopify Plus
Design
Made In Cookware is a DTC brand providing high-performance cookware to artisans in the U.S. and Europe. The company's founders have a century of experience in the kitchen supply industry. Made In's cookware is designed to be professional quality but affordable enough for everyday kitchens.
The Brief
Made In came to B2 for strategic and development support to help them scale internationally. The initial brief was to create a new theme away from their headless Shopify environment to Shopify 2.0 to help them expand into Canada to service the growing demand from their Canadian customer-base.
The Solution
The B2 team worked with Made In to create a bespoke theme ready for their expansion into Canada. Due to the aesthetics and high-performance of their products it was key to lead with an aesthetic yet stripped-back design to allow the media of the products to shine.
Theme Key Features:
The Results
Made In successfully rolled out their Canadian store, marking a significant milestone in their international expansion strategy. Following the positive reception and performance of their Canadian site, the company was eager to continue this momentum by partnering with B2 as they scale their operations in the UK market.
Recognising the potential for growth and increased market presence, Made In has strategically chosen to launch their UK store. This initiative not only aims to replicate the success achieved in Canada but also to cater to the unique preferences and demands of UK consumers. As part of this expansion, Made In UK officially went live on September 17, 2024
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Whether you're a B2B enterprise or a D2C brand, we have the expertise to transform your vision into a reality. Contact us to tailor a Shopify Plus solution that aligns with your unique business goals, ensuring a digital storefront that exceeds expectations.
The B2B/D2C Shopify Plus Partner
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