In an effort to create a more seamless and inclusive shopping experience, Shopify has expanded language support for its popular Shop app. Shoppers around the world can now use the app in French, German, and Spanish, making it easier to browse and purchase products in their preferred language. This update increases accessibility and allows merchants to connect with an even broader global audience.
A More Personalised Shopping Experience
The Shop app automatically adjusts its display language based on a user’s device settings, ensuring a smooth and familiar experience for non-English-speaking customers. This means that if a user’s phone or tablet is set to French, German, or Spanish, the app interface will be displayed in that language where available.
For merchants, this is an exciting opportunity to increase engagement and sales from international buyers. Language barriers can often be a hurdle in eCommerce, but with this update, Shopify merchants can build stronger connections with customers across different regions.
What About Product Pages and Merchant Content?
While the Shop app’s interface is now available in these three new languages, product pages and other merchant-owned content will still appear in the languages that merchants have enabled in their Shopify store. This means that product descriptions, policies, and other key details will not be automatically translated but will reflect the languages that have been set by the store owner.
To further increase the shopping experience, Shopify offers a solution: the Translate & Adapt app. This tool, available in the Shopify admin, allows merchants to add translations to their product detail pages (PDPs). By enabling translations, businesses can ensure that their customers receive key product information in their native language, improving clarity and trust.
Why This Update Matters
As eCommerce continues to grow globally, language accessibility plays a crucial role in reaching international customers. Studies show that shoppers are more likely to complete a purchase when content is available in their preferred language. By offering the Shop app in French, German, and Spanish, Shopify is breaking down barriers and making cross-border shopping more intuitive.
This update is particularly beneficial for businesses that already have a diverse customer base or are looking to expand into new markets. With the Shop app’s localisation features and the ability to translate content within Shopify, merchants can offer a more welcoming and user-friendly shopping experience to customers worldwide.
How to Enable Translations in Your Shopify Store
If you’re a Shopify merchant looking to provide multilingual support for your products, here’s how you can enable translations:
- Install the Translate & Adapt App – Available directly from the Shopify App Store, this tool allows you to manage multiple language translations.
- Select Your Preferred Languages – Enable French, German, and Spanish (or any other supported language) within your Shopify admin settings.
- Customise Product Pages – Ensure product descriptions, checkout details, and important customer communication are accurately translated.
- Test the User Experience – Switch your device settings to different languages and navigate your store to see how the translated content appears.
Final Thoughts
The expansion of language support within the Shop app is a significant step towards making Shopify a truly global commerce platform. By catering to French, German, and Spanish-speaking customers, Shopify merchants can reach a wider audience and provide a more personalised shopping experience.
