Shopify's new innovative update is the integration of Amazon's ' Buy With Prime' Feature which is set to roll out next year. This update promises to streamline the shopping experience for Prime members while offering substantial benefits to merchants. Here is a summary of some of those benefits:

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Seamless Integration of PayPal and Amazon Accounts

From next year, Prime members will have the ability to automatically link their Amazon and PayPal accounts on Shopify websites. This integration means that customers can nowenjoy their Prime shipping benefits directly on merchants’ websites. This makes the checkout process smoother and more efficient. By simplifying payment options, Shopify aims to enhance customer satisfaction and encourage repeat purchases.

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‍Increased Flexibility at Checkout

Another new aspect of the ‘Buy With Prime’ feature is the flexibility it offers during the checkout process. Prime membership holders will be able to purchase items with and without Prime in a single order on Shopify stores. This detail is expected to increase the merchant's units per order and boost the average order value. By allowing customers to combine their purchases seamlessly, customers will enjoy an enhanced shopping experience while also providing merchants with the opportunity to maximise their sales potential.

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‍Faster Delivery with Multi-Channel Fulfilment

Amazon’s Multi-Channel Fulfilment (MCF) service has made significant progress in improving delivery times. The standard delivery time has been reduced from 5 business days to just 3 days, making it 40% faster and at no extra cost to merchants. This feature is crucial in today’s fast-paced e-commerce environment, where customers expect rapid and reliable shipping. By leveraging MCF, Shopify merchants can ensure that their customers receive their orders promptly, further creating customer satisfaction and loyalty.

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The upcoming updates to Shopify’s ‘Buy With Prime’ feature represents a significant development in the e-commerce space. These changes can aid in merchants seeing an increase in their sales and user experience!

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