Shopify Plus
D2C
B2B
Overcoming Challenges Of A Single Store View To Accommodate B2B & D2C Customers
January 25, 2024

Sale Labels and Catalogs:

The Challenge

Natively Shopify does not have a built-in feature that allows you to input sale prices for individual products within additional catalogs. As a result, there is no direct way to show on the storefront that a product is on sale or has a discounted price.

The Solution

By strategically tagging products and applying custom logic, we are able to display sale labels against them and we turn this challenge into a chance to enhance the visual appeal of discounted items.

Through our innovative approach, we craft alternative methods to display information creatively, ensuring a unique touch for customers exploring catalogs.

Customising storefronts for different groups of companies/customers:

  • Challenge; Limitation of not using tags creates issue when defining customers or companies.
  • Solution; Going beyond catalog permissions, our proposal to introduce company-specific tags unlocks a world of possibilities.

This approach sets the stage for future customisation, allowing businesses to define their customers identity as segmented entities with a personalised touch.

Including/Excluding VAT

The Challenge

In Shopify, the default functionality only allows you to display prices across the entire storefront as either including or excluding VAT (Value Added Tax). Unfortunately, there is no built-in feature that allows you to set one catalog as excluding VAT and another as including VAT, or any other combination.

The Solution

We have developed a custom solution that enables you to display this flexibility. Our custom development allows you to display different catalogs with different VAT labels, giving you the ability to display prices as desired for each catalog..

Differential Shipping Rates:

  • Challenge - In Shopify, there is currently no native feature that allows you to set specific shipping methods for individual companies or customers. This means that you cannot customise the available shipping options based on the specific needs or preferences of different companies or customers.
  • Solution - However, there are third-party apps and custom development solutions available that can help you achieve this functionality. These solutions can provide the ability to set specific shipping methods for different companies or customers, allowing you to tailor the shipping experience to their unique requirements.

Varied Payment Methods

  • Challenge - The absence of native support for displaying different payment methods for specific customers becomes an opportunity to innovate.
  • Solution - Leveraging apps and custom development, we can introduce custom payment methods, such as purchase orders, offering a unique and tailored checkout experience for users.

Customising Invoices for Companies

The Challenge

Currently, Shopify does not offer a built-in feature that allows you to send different invoice templates to segmented customers or companies. This means that you cannot customise the appearance or content of invoices based on specific customer segments or companies. However, there are alternative solutions available to address this limitation.

  • Solution - Crafting customised invoices for different companies through specialised apps becomes a chance to reinforce brand identity. Our approach transforms invoicing into a personalised touchpoint, reinforcing the distinctiveness of each business-client relationship.
  • Crafting customised invoices for different companies through specialised apps becomes a chance to reinforce brand identity. Our approach transforms invoicing into a personalised touchpoint, reinforcing the distinctiveness of each business-client relationship.

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