What is Checkout Extensibility?

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Checkout extensibility allows you to customise and enhance the checkout beyond the default functionalities and tailor the checkout experience to their specific needs.

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Key features include: 

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• Custom scripts and apps to modify checkout behaviour 
• Customisable checkout fields
• Integration with third - party services
• Enhanced payment and shipping options

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Applying Checkout extensibility to increase revenue and profit

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Upselling & cross selling

• Implementing custom upsell and cross - sell offers and checkout 
• Example: suggesting complementary products or higher tier options 

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Dynamic pricing & discounts

• Creating personalised codes and promotions
• Real - time dynamic adjustments based on cart contents or customer - segments 

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Post purchase 

• Enhanced tracking and targeting for abandoned cart emails 
• Personalised follow - up offers to encourage purchase completion 

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Loyalty programmes 

• Integrating loyalty rewards and points redemption directly in checkout 
• Encouraging repeat purchases through personalised loyalty incentives

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Example of Checkout Upsell:

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Handle complex requirements within the checkout 

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Custom checkout fields

• Adding custom field to capture additional information from customer
• Example: gift message, delivery dates, PO numbers, custom product options

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Conditional Logic

• Implementing conditional logic to show or hide fields based on user input
• Example: Displaying specific shipping options based on delivery address or cart contents

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Self - hosted & Third Party integrations

• Seamless integration with third - party services such as tax calculation, custom address lookup, fraud detection or advanced shipping solutions

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Compliance 

• Ensuring checkout complies with local laws and regulations (e.g. GDPR, ADA, VAT exemptions)

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Example of Conditional Logic:

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How checkout extensibility impacts tagging/tracking 

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Enhanced data collection 

• Using custom fields and scripts to collect additional customer data at checkout
• Example: Capturing detailed attribution data or customer preferences. This is useful for enhanced conversions, new customers tracking and profit tracking.

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Advanced tracking capabilities 

• Implementing advanced tracking solutions to monitor customer behaviour through checkout.
• Integration with analytics platforms like Google Analytics, Facebook Pixel or customer tracking solutions

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Improved Attribution

• Better tracking of the customer journey from entry to conversion 
• Example: Multi - touch attribution models to understand the impact of various marketing efforts

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Personalised Marketing

• Leveraging checkout data for more personalised and effective marketing campaigns 
• Example: segmenting customers based on the checkout behaviour tailoring follow - up communications

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