Vocation Brewery's Exceptional Growth after 3 Months

The Brief

Vocation Brewery crafts bold and flavorful beers, ranging from IPAs and stouts to lagers and sours, all brewed in the heart of Yorkshire. Their key objectives were to boost sales and revenue through the website, increase conversion rates with content optimisation, resolve technical SEO issues and crawler errors, and secure top rankings for core keywords as their peak season approaches.

The Solution

B2 Agency implemented a comprehensive SEO strategy including:

Keyword research for core pages
Ensured PLPs and PDPs were optimised for primary keywords
Optimised meta descriptions to improve CTR
Created and optimised PLP/PDP descriptions to improve CvR and keyword relevancy
Content audit to identify poor-performing articles
Created internal links from blogs to PDPs and PLPs
Created new PLPs based on a content gap analysis
Fixed broken backlinks to improve DA score

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The Results

The results of these efforts were significant. After 3 months of SEO for Vocation Brewery, from November to January Vocation brewery saw:

7.8% increase YoY in sessions
6.1% increase YoY in new users
21% increase in total purchasers YoY
24.3% increase in first-time purchasers YoY
7,300 non-branded clicks (176.7% increase YoY)
774,600 non-branded impressions (104.8% increase YoY)
22.7 average non-branded ranking position (35% decrease YoY)

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With the work done we also saw Vocation Brewery securing 1st in multiple keyword rankings! including,

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If you need help with supercharging your SEO or have questions, contact us today.

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