Shopify Plus
Shopify Apps
With an illustrious history spanning nearly three decades, KitKing stands as the UK's premier teamwear specialist, serving sports clubs across football, cricket, hockey, rugby, basketball, and volleyball in Ireland, Europe, and beyond since 1992. As the go-to source for team apparel, KitKing boasts access to a vast array of products from renowned brands such as Nike, Adidas, Under Armour, and Puma, ensuring that every club is equipped for success on the pitch and beyond. Offering an extensive range of leisure teamwear, including the affordable KitKing brand, the company excels in providing quality budget kits and training wear with personalised options like embroidered badges, printed logos, and numbering.
The Brief
KitKing approached B2 with a clear directive: build a Shopify Plus site equipped with a custom kit builder app, enabling users to effortlessly create personalised team kits through a seamless blend of creative design and development. The primary objective was to leverage Shopify Plus to its full potential, providing a user-friendly and visually engaging platform for sports clubs and enthusiasts. The custom kit builder app was envisioned as a game-changer, allowing users to tailor their team apparel with ease. With nearly 30 years of team wear expertise in mind, KitKing aimed for a digital solution that not only reflected their brand ethos but also redefined the online team wear customisation experience. The brief emphasised B2's role in translating this vision into a functional, intuitive, and visually appealing Shopify Plus site, enhancing KitKing's position as a leader in the team wear industry.
The Solution
B2 successfully translated KitKing's vision into a robust solution by constructing a user-friendly Shopify Plus website. Central to this development was the integration of a custom kit builder app, a pioneering tool that surpassed the limitations posed by Shopify, which typically allows only three options or 100 variants on a single product. B2's innovative solution allowed KitKing to offer an extensive range of customisation options, surpassing these constraints and providing users with the flexibility to create intricate and personalised team kits. The interactive tool seamlessly streamlined the ordering process, enabling users to add unique finishing touches to their kits and obtain quick quotes. With a steadfast commitment to unbeatable prices, coupled with a vast product range, the resulting platform positions KitKing as the unrivalled destination for all team wear needs, elevating the online team wear customisation experience.
Increase in Conversion Rate
Increase in Revenue
Decrease in Bounce Rate
The Results
B2's collaboration with KitKing to develop a Shopify Plus site equipped with a custom kit builder app has proven to be a resounding success, aligning seamlessly with the outlined objectives and surpassing expectations. The innovative solution not only met but exceeded the client's vision, redefining the online team wear customisation experience and solidifying KitKing's position as a leader in the team wear industry.
The user-friendly Shopify Plus website, developed by B2, stands out as a testament to the effective translation of KitKing's nearly 30 years of team wear expertise into a functional, intuitive, and visually engaging platform. The integration of the custom kit builder app, a groundbreaking tool that overcame Shopify's inherent limitations, allowed KitKing to offer users an extensive range of customisation options, surpassing the constraints typically imposed by the platform. This translated into an unparalleled level of flexibility for users, enabling them to effortlessly create intricate and personalised team kits.
The interactive nature of the custom kit builder app not only streamlined the ordering process but also empowered users to add unique finishing touches to their kits, fostering a sense of personalisation. With a commitment to unbeatable prices and a vast product range, the resulting platform positions KitKing as the unrivalled destination for all team wear needs.
The impressive statistics further validate the success of the project:
In conclusion, the collaborative efforts between B2 and KitKing have not only met the outlined objectives but have exceeded them, resulting in a transformative digital solution that has elevated KitKing's online presence and user experience to unprecedented levels in the team wear industry.
Whether you're a B2B enterprise or a D2C brand, we have the expertise to transform your vision into a reality. Contact us to tailor a Shopify Plus solution that aligns with your unique business goals, ensuring a digital storefront that exceeds expectations.
The B2B/D2C Shopify Plus Partner
