Gingerlily is a London-based luxury brand specialising in silk bedding and accessories. Renowned for its use of the finest long-strand mulberry silk, the company offers a range of products, including silk pillowcases, duvet covers, and filled comforters, all designed to enhance sleep quality with silk's natural softness and hypoallergenic properties.
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The Brief
Gingerlily came B2 to increase their existing Shopify store by migrating to Shopify 2.0, incorporating a modernised design, and introducing new features to serve their customers better. The primary goal was to move away from their existing Shopify design theme and transition to the more improved Shopify 2.0 platform, enabling a more streamlined and scalable solution.
The upgraded theme supports Gingerlily’s growth ambitions, providing enhanced functionality, improved user experience, and the flexibility to scale operations into new markets and geographies. This project aligns with their vision to stay at the forefront of e-commerce trends while maintaining their brand identity and ensuring seamless customer experiences.
The Solution
The B2 team designed a bespoke Shopify 2.0 theme for Gingerlily, reflecting their luxury brand ethos with a minimalist design highlighting their premium silk bedding. The theme increases user experience with seamless navigation, high-quality imagery, and optimised performance, allowing customers to appreciate the craftsmanship and elegance of their products fully.
The Results
Gingerlily's new website elegantly highlights their extensive range of silk products. Featuring full-sized imagery and a seamless customer experience, the platform empowers Gingerlily to scale within the industry and drive growth.
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Whether you're a B2B enterprise or a D2C brand, we have the expertise to transform your vision into a reality. Contact us to tailor a Shopify Plus solution that aligns with your unique business goals, ensuring a digital storefront that exceeds expectations.
The B2B/D2C Shopify Plus Partner
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